NorthMark Group - Research Ramblings - Research Methodologies

Your Strategic Research Partner for Decision-Making

Market & Opinion
Research Services

Research Ramblings

Home

About Us

Services

Philosophy

Market
Segments

Research
Ramblings

Research
Resources

Management

Research Methodologies

Various research methodologies are available depending on the research objectives, target market, timetable, and budget for any particular project:

Personal/Executive interviews may be most appropriate for in-depth interviews within a specialized industry segment but typically are the most expensive.
Telephone Surveys may be cost-effective if a large number of interviews are required in a short period of time. Calls may be made to a targeted list or using a random dialing procedure.
Mail Surveys may be appropriate if the subject matter is more personal in nature or requires lengthy descriptions.
Focus Groups are useful to obtain more qualitative input such as image and perception, reasons behind decision-making factors, evaluation of marketing materials or messages, etc.
Newer methodologies such as on-line and e-mail surveys may be appropriate for hard-to-reach audiences with the appropriate technologies.

The NorthMark Group
214 South Main Street, Concord, NH 03301
v: 603.226.2260 or 800.639.7803 f: 603.226.2675
w: http://www.northmarkgroup.com